
Kay Liao
視覺、文字與情緒,我們不常與客戶面對面,但其實心裡裝著每一個人。
每一個分鏡、每一張視覺、每一句標語,背後都是一道題目: 如何透過美學,讓原本看不見的初衷,真實地觸動人心?
反覆磨合與推翻確實很累,但當所有細節各就各位、感覺對了的那一刻,那份深刻的共鳴讓一切都很值得。
As Creative Directors, we may not always face customers directly — but they are in our minds with every decision we make. Every visual, every frame, and every line of copy is a challenge: How do we use design to make our message truly felt? It’s an exhausting process of refinement, but when the vision finally clicks, that moment of connection makes everything worth it.
廖 可 橙
說出每個夥伴心裡的話
創意總監這份工作,表面上是在磨視覺、對圖稿。
但我認為核心其實只有一件事: 讓每個人的獨特,都能被精準地看見。
每位夥伴的創作靈魂不同,擅長的風格也大相徑庭。
我的工作,就是去理解這些差異,幫每個人找到最適合的視覺語彙,為他們量身打造能發揮所長的創作空間與工具。
作品的產出也是一樣的邏輯。
不為追求華麗的特效,僅僅是想讓每位參與其中的人,都能在那道光影或線條中,找到屬於自己的高光時刻。
Giving Every Partner a Voice
Being a Creative Director isn't just about refining visuals or approving layouts.
To me, the core of the job is simple: Ensuring that every talent is truly seen.
Every team member comes with a different perspective and a unique style.
My role is to understand these nuances — helping each creator find their own visual voice and designing the right framework for them to express it.
Our creative output follows the same logic.
We don't create for the sake of aesthetics alone, but to ensure that everyone involved has the opportunity to shine through the work.
Contact
I'm always looking for new and exciting opportunities. Let's connect.
123-456-7890
